Friday, July 3, 2009

The Black Cat

The Black Cat

Edgar Allen Poe


FOR the most wild, yet most homely narrative which I am about to pen, I neither expect nor solicit belief. Mad indeed would I be to expect it, in a case where my very senses reject their own evidence. Yet, mad am I not - and very surely do I not dream. But to-morrow I die, and to-day I would unburthen my soul. My immediate purpose is to place before the world, plainly, succinctly, and without comment, a series of mere household events. In their consequences, these events have terrified - have tortured - have destroyed me. Yet I will not attempt to expound them. To me, they have presented little but Horror - to many they will seem less terrible than barroques. Hereafter, perhaps, some intellect may be found which will reduce my phantasm to the common-place - some intellect more calm, more logical, and far less excitable than my own, which will perceive, in the circumstances I detail with awe, nothing more than an ordinary succession of very natural causes and effects.

From my infancy I was noted for the docility and humanity of my disposition. My tenderness of heart was even so conspicuous as to make me the jest of my companions. I was especially fond of animals, and was indulged by my parents with a great variety of pets. With these I spent most of my time, and never was so happy as when feeding and caressing them. This peculiarity of character grew with my growth, and in my manhood, I derived from it one of my principal sources of pleasure. To those who have cherished an affection for a faithful and sagacious dog, I need hardly be at the trouble of explaining the nature or the intensity of the gratification thus derivable. There is something in the unselfish and self-sacrificing love of a brute, which goes directly to the heart of him who has had frequent occasion to test the paltry friendship and gossamer fidelity of mere Man .

I married early, and was happy to find in my wife a disposition not uncongenial with my own. Observing my partiality for domestic pets, she lost no opportunity of procuring those of the most agreeable kind. We had birds, gold-fish, a fine dog, rabbits, a small monkey, and a cat .

This latter was a remarkably large and beautiful animal, entirely black, and sagacious to an astonishing degree. In speaking of his intelligence, my wife, who at heart was not a little tinctured with superstition, made frequent allusion to the ancient popular notion, which regarded all black cats as witches in disguise. Not that she was ever serious upon this point - and I mention the matter at all for no better reason than that it happens, just now, to be remembered.

Pluto - this was the cat's name - was my favorite pet and playmate. I alone fed him, and he attended me wherever I went about the house. It was even with difficulty that I could prevent him from following me through the streets.

Our friendship lasted, in this manner, for several years, during which my general temperament and character - through the instrumentality of the Fiend Intemperance - had (I blush to confess it) experienced a radical alteration for the worse. I grew, day by day, more moody, more irritable, more regardless of the feelings of others. I suffered myself to use intemperate language to my wife. At length, I even offered her personal violence. My pets, of course, were made to feel the change in my disposition. I not only neglected, but ill-used them. For Pluto, however, I still retained sufficient regard to restrain me from maltreating him, as I made no scruple of maltreating the rabbits, the monkey, or even the dog, when by accident, or through affection, they came in my way. But my disease grew upon me - for what disease is like Alcohol! - and at length even Pluto, who was now becoming old, and consequently somewhat peevish - even Pluto began to experience the effects of my ill temper.

One night, returning home, much intoxicated, from one of my haunts about town, I fancied that the cat avoided my presence. I seized him; when, in his fright at my violence, he inflicted a slight wound upon my hand with his teeth. The fury of a demon instantly possessed me. I knew myself no longer. My original soul seemed, at once, to take its flight from my body and a more than fiendish malevolence, gin-nurtured, thrilled every fibre of my frame. I took from my waistcoat-pocket a pen-knife, opened it, grasped the poor beast by the throat, and deliberately cut one of its eyes from the socket! I blush, I burn, I shudder, while I pen the damnable atrocity.

When reason returned with the morning - when I had slept off the fumes of the night's debauch - I experienced a sentiment half of horror, half of remorse, for the crime of which I had been guilty; but it was, at best, a feeble and equivocal feeling, and the soul remained untouched. I again plunged into excess, and soon drowned in wine all memory of the deed.

In the meantime the cat slowly recovered. The socket of the lost eye presented, it is true, a frightful appearance, but he no longer appeared to suffer any pain. He went about the house as usual, but, as might be expected, fled in extreme terror at my approach. I had so much of my old heart left, as to be at first grieved by this evident dislike on the part of a creature which had once so loved me. But this feeling soon gave place to irritation. And then came, as if to my final and irrevocable overthrow, the spirit of PERVERSENESS. Of this spirit philosophy takes no account. Yet I am not more sure that my soul lives, than I am that perverseness is one of the primitive impulses of the human heart - one of the indivisible primary faculties, or sentiments, which give direction to the character of Man. Who has not, a hundred times, found himself committing a vile or a silly action, for no other reason than because he knows he should not? Have we not a perpetual inclination, in the teeth of our best judgment, to violate that which is Law , merely because we understand it to be such? This spirit of perverseness, I say, came to my final overthrow. It was this unfathomable longing of the soul to vex itself - to offer violence to its own nature - to do wrong for the wrong's sake only - that urged me to continue and finally to consummate the injury I had inflicted upon the unoffending brute. One morning, in cool blood, I slipped a noose about its neck and hung it to the limb of a tree; - hung it with the tears streaming from my eyes, and with the bitterest remorse at my heart; - hung it because I knew that it had loved me, and because I felt it had given me no reason of offence; - hung it because I knew that in so doing I was committing a sin - a deadly sin that would so jeopardize my immortal soul as to place it - if such a thing wore possible - even beyond the reach of the infinite mercy of the Most Merciful and Most Terrible God.

On the night of the day on which this cruel deed was done, I was aroused from sleep by the cry of fire. The curtains of my bed were in flames. The whole house was blazing. It was with great difficulty that my wife, a servant, and myself, made our escape from the conflagration. The destruction was complete. My entire worldly wealth was swallowed up, and I resigned myself thenceforward to despair.

I am above the weakness of seeking to establish a sequence of cause and effect, between the disaster and the atrocity. But I am detailing a chain of facts - and wish not to leave even a possible link imperfect. On the day succeeding the fire, I visited the ruins. The walls, with one exception, had fallen in. This exception was found in a compartment wall, not very thick, which stood about the middle of the house, and against which had rested the head of my bed. The plastering had here, in great measure, resisted the action of the fire - a fact which I attributed to its having been recently spread. About this wall a dense crowd were collected, and many persons seemed to be examining a particular portion of it with very minute and eager attention. The words "strange!" "singular!" and other similar expressions, excited my curiosity. I approached and saw, as if graven in bas relief upon the white surface, the figure of a gigantic cat. The impression was given with an accuracy truly marvellous. There was a rope about the animal's neck.

When I first beheld this apparition - for I could scarcely regard it as less - my wonder and my terror were extreme. But at length reflection came to my aid. The cat, I remembered, had been hung in a garden adjacent to the house. Upon the alarm of fire, this garden had been immediately filled by the crowd - by some one of whom the animal must have been cut from the tree and thrown, through an open window, into my chamber. This had probably been done with the view of arousing me from sleep. The falling of other walls had compressed the victim of my cruelty into the substance of the freshly-spread plaster; the lime of which, with the flames, and the ammonia from the carcass, had then accomplished the portraiture as I saw it.

Although I thus readily accounted to my reason, if not altogether to my conscience, for the startling fact just detailed, it did not the less fail to make a deep impression upon my fancy. For months I could not rid myself of the phantasm of the cat; and, during this period, there came back into my spirit a half-sentiment that seemed, but was not, remorse. I went so far as to regret the loss of the animal, and to look about me, among the vile haunts which I now habitually frequented, for another pet of the same species, and of somewhat similar appearance, with which to supply its place.

One night as I sat, half stupified, in a den of more than infamy, my attention was suddenly drawn to some black object, reposing upon the head of one of the immense hogsheads of Gin, or of Rum, which constituted the chief furniture of the apartment. I had been looking steadily at the top of this hogshead for some minutes, and what now caused me surprise was the fact that I had not sooner perceived the object thereupon. I approached it, and touched it with my hand. It was a black cat - a very large one - fully as large as Pluto, and closely resembling him in every respect but one. Pluto had not a white hair upon any portion of his body; but this cat had a large, although indefinite splotch of white, covering nearly the whole region of the breast. Upon my touching him, he immediately arose, purred loudly, rubbed against my hand, and appeared delighted with my notice. This, then, was the very creature of which I was in search. I at once offered to purchase it of the landlord; but this person made no claim to it - knew nothing of it - had never seen it before.

I continued my caresses, and, when I prepared to go home, the animal evinced a disposition to accompany me. I permitted it to do so; occasionally stooping and patting it as I proceeded. When it reached the house it domesticated itself at once, and became immediately a great favorite with my wife.

For my own part, I soon found a dislike to it arising within me. This was just the reverse of what I had anticipated; but - I know not how or why it was - its evident fondness for myself rather disgusted and annoyed. By slow degrees, these feelings of disgust and annoyance rose into the bitterness of hatred. I avoided the creature; a certain sense of shame, and the remembrance of my former deed of cruelty, preventing me from physically abusing it. I did not, for some weeks, strike, or otherwise violently ill use it; but gradually - very gradually - I came to look upon it with unutterable loathing, and to flee silently from its odious presence, as from the breath of a pestilence.

What added, no doubt, to my hatred of the beast, was the discovery, on the morning after I brought it home, that, like Pluto, it also had been deprived of one of its eyes. This circumstance, however, only endeared it to my wife, who, as I have already said, possessed, in a high degree, that humanity of feeling which had once been my distinguishing trait, and the source of many of my simplest and purest pleasures.

With my aversion to this cat, however, its partiality for myself seemed to increase. It followed my footsteps with a pertinacity which it would be difficult to make the reader comprehend. Whenever I sat, it would crouch beneath my chair, or spring upon my knees, covering me with its loathsome caresses. If I arose to walk it would get between my feet and thus nearly throw me down, or, fastening its long and sharp claws in my dress, clamber, in this manner, to my breast. At such times, although I longed to destroy it with a blow, I was yet withheld from so doing, partly by a memory of my former crime, but chiefly - let me confess it at once - by absolute dread of the beast.

This dread was not exactly a dread of physical evil - and yet I should be at a loss how otherwise to define it. I am almost ashamed to own - yes, even in this felon's cell, I am almost ashamed to own - that the terror and horror with which the animal inspired me, had been heightened by one of the merest chimaeras it would be possible to conceive. My wife had called my attention, more than once, to the character of the mark of white hair, of which I have spoken, and which constituted the sole visible difference between the strange beast and the one I had destroyed. The reader will remember that this mark, although large, had been originally very indefinite; but, by slow degrees - degrees nearly imperceptible, and which for a long time my Reason struggled to reject as fanciful - it had, at length, assumed a rigorous distinctness of outline. It was now the representation of an object that I shudder to name - and for this, above all, I loathed, and dreaded, and would have rid myself of the monster had I dared - it was now, I say, the image of a hideous - of a ghastly thing - of the GALLOWS ! - oh, mournful and terrible engine of Horror and of Crime - of Agony and of Death !

And now was I indeed wretched beyond the wretchedness of mere Humanity. And a brute beast - whose fellow I had contemptuously destroyed - a brute beast to work out for me - for me a man, fashioned in the image of the High God - so much of insufferable wo! Alas! neither by day nor by night knew I the blessing of Rest any more! During the former the creature left me no moment alone; and, in the latter, I started, hourly, from dreams of unutterable fear, to find the hot breath of the thing upon my face, and its vast weight - an incarnate Night-Mare that I had no power to shake off - incumbent eternally upon my heart!

Beneath the pressure of torments such as these, the feeble remnant of the good within me succumbed. Evil thoughts became my sole intimates - the darkest and most evil of thoughts. The moodiness of my usual temper increased to hatred of all things and of all mankind; while, from the sudden, frequent, and ungovernable outbursts of a fury to which I now blindly abandoned myself, my uncomplaining wife, alas! was the most usual and the most patient of sufferers.

One day she accompanied me, upon some household errand, into the cellar of the old building which our poverty compelled us to inhabit. The cat followed me down the steep stairs, and, nearly throwing me headlong, exasperated me to madness. Uplifting an axe, and forgetting, in my wrath, the childish dread which had hitherto stayed my hand, I aimed a blow at the animal which, of course, would have proved instantly fatal had it descended as I wished. But this blow was arrested by the hand of my wife. Goaded, by the interference, into a rage more than demoniacal, I withdrew my arm from her grasp and buried the axe in her brain. She fell dead upon the spot, without a groan.

This hideous murder accomplished, I set myself forthwith, and with entire deliberation, to the task of concealing the body. I knew that I could not remove it from the house, either by day or by night, without the risk of being observed by the neighbors. Many projects entered my mind. At one period I thought of cutting the corpse into minute fragments, and destroying them by fire. At another, I resolved to dig a grave for it in the floor of the cellar. Again, I deliberated about casting it in the well in the yard - about packing it in a box, as if merchandize, with the usual arrangements, and so getting a porter to take it from the house. Finally I hit upon what I considered a far better expedient than either of these. I determined to wall it up in the cellar - as the monks of the middle ages are recorded to have walled up their victims.

For a purpose such as this the cellar was well adapted. Its walls were loosely constructed, and had lately been plastered throughout with a rough plaster, which the dampness of the atmosphere had prevented from hardening. Moreover, in one of the walls was a projection, caused by a false chimney, or fireplace, that had been filled up, and made to resemble the red of the cellar. I made no doubt that I could readily displace the bricks at this point, insert the corpse, and wall the whole up as before, so that no eye could detect any thing suspicious. And in this calculation I was not deceived. By means of a crow-bar I easily dislodged the bricks, and, having carefully deposited the body against the inner wall, I propped it in that position, while, with little trouble, I re-laid the whole structure as it originally stood. Having procured mortar, sand, and hair, with every possible precaution, I prepared a plaster which could not be distinguished from the old, and with this I very carefully went over the new brickwork. When I had finished, I felt satisfied that all was right. The wall did not present the slightest appearance of having been disturbed. The rubbish on the floor was picked up with the minutest care. I looked around triumphantly, and said to myself - "Here at least, then, my labor has not been in vain."

My next step was to look for the beast which had been the cause of so much wretchedness; for I had, at length, firmly resolved to put it to death. Had I been able to meet with it, at the moment, there could have been no doubt of its fate; but it appeared that the crafty animal had been alarmed at the violence of my previous anger, and forebore to present itself in my present mood. It is impossible to describe, or to imagine, the deep, the blissful sense of relief which the absence of the detested creature occasioned in my bosom. It did not make its appearance during the night - and thus for one night at least, since its introduction into the house, I soundly and tranquilly slept; aye, slept even with the burden of murder upon my soul!

The second and the third day passed, and still my tormentor came not. Once again I breathed as a freeman. The monster, in terror, had fled the premises forever! I should behold it no more! My happiness was supreme! The guilt of my dark deed disturbed me but little. Some few inquiries had been made, but these had been readily answered. Even a search had been instituted - but of course nothing was to be discovered. I looked upon my future felicity as secured.

Upon the fourth day of the assassination, a party of the police came, very unexpectedly, into the house, and proceeded again to make rigorous investigation of the premises. Secure, however, in the inscrutability of my place of concealment, I felt no embarrassment whatever. The officers bade me accompany them in their search. They left no nook or corner unexplored. At length, for the third or fourth time, they descended into the cellar. I quivered not in a muscle. My heart beat calmly as that of one who slumbers in innocence. I walked the cellar from end to end. I folded my arms upon my bosom, and roamed easily to and fro. The police were thoroughly satisfied and prepared to depart. The glee at my heart was too strong to be restrained. I burned to say if but one word, by way of triumph, and to render doubly sure their assurance of my guiltlessness.

"Gentlemen," I said at last, as the party ascended the steps, "I delight to have allayed your suspicions. I wish you all health, and a little more courtesy. By the bye, gentlemen, this - this is a very well constructed house." [In the rabid desire to say something easily, I scarcely knew what I uttered at all.] - "I may say an excellently well constructed house. These walls are you going, gentlemen? - these walls are solidly put together;" and here, through the mere phrenzy of bravado, I rapped heavily, with a cane which I held in my hand, upon that very portion of the brick-work behind which stood the corpse of the wife of my bosom.

But may God shield and deliver me from the fangs of the Arch-Fiend ! No sooner had the reverberation of my blows sunk into silence, than I was answered by a voice from within the tomb! - by a cry, at first muffled and broken, like the sobbing of a child, and then quickly swelling into one long, loud, and continuous scream, utterly anomalous and inhuman - a howl - a wailing shriek, half of horror and half of triumph, such as might have arisen only out of hell, conjointly from the throats of the dammed in their agony and of the demons that exult in the damnation.

Of my own thoughts it is folly to speak. Swooning, I staggered to the opposite wall. For one instant the party upon the stairs remained motionless, through extremity of terror and of awe. In the next, a dozen stout arms were toiling at the wall. It fell bodily. The corpse, already greatly decayed and clotted with gore, stood erect before the eyes of the spectators. Upon its head, with red extended mouth and solitary eye of fire, sat the hideous beast whose craft had seduced me into murder, and whose informing voice had consigned me to the hangman. I had walled the monster up within the tomb!


The Black Cat

The Black Cat

Edgar Allen Poe


FOR the most wild, yet most homely narrative which I am about to pen, I neither expect nor solicit belief. Mad indeed would I be to expect it, in a case where my very senses reject their own evidence. Yet, mad am I not - and very surely do I not dream. But to-morrow I die, and to-day I would unburthen my soul. My immediate purpose is to place before the world, plainly, succinctly, and without comment, a series of mere household events. In their consequences, these events have terrified - have tortured - have destroyed me. Yet I will not attempt to expound them. To me, they have presented little but Horror - to many they will seem less terrible than barroques. Hereafter, perhaps, some intellect may be found which will reduce my phantasm to the common-place - some intellect more calm, more logical, and far less excitable than my own, which will perceive, in the circumstances I detail with awe, nothing more than an ordinary succession of very natural causes and effects.

From my infancy I was noted for the docility and humanity of my disposition. My tenderness of heart was even so conspicuous as to make me the jest of my companions. I was especially fond of animals, and was indulged by my parents with a great variety of pets. With these I spent most of my time, and never was so happy as when feeding and caressing them. This peculiarity of character grew with my growth, and in my manhood, I derived from it one of my principal sources of pleasure. To those who have cherished an affection for a faithful and sagacious dog, I need hardly be at the trouble of explaining the nature or the intensity of the gratification thus derivable. There is something in the unselfish and self-sacrificing love of a brute, which goes directly to the heart of him who has had frequent occasion to test the paltry friendship and gossamer fidelity of mere Man .

I married early, and was happy to find in my wife a disposition not uncongenial with my own. Observing my partiality for domestic pets, she lost no opportunity of procuring those of the most agreeable kind. We had birds, gold-fish, a fine dog, rabbits, a small monkey, and a cat .

This latter was a remarkably large and beautiful animal, entirely black, and sagacious to an astonishing degree. In speaking of his intelligence, my wife, who at heart was not a little tinctured with superstition, made frequent allusion to the ancient popular notion, which regarded all black cats as witches in disguise. Not that she was ever serious upon this point - and I mention the matter at all for no better reason than that it happens, just now, to be remembered.

Pluto - this was the cat's name - was my favorite pet and playmate. I alone fed him, and he attended me wherever I went about the house. It was even with difficulty that I could prevent him from following me through the streets.

Our friendship lasted, in this manner, for several years, during which my general temperament and character - through the instrumentality of the Fiend Intemperance - had (I blush to confess it) experienced a radical alteration for the worse. I grew, day by day, more moody, more irritable, more regardless of the feelings of others. I suffered myself to use intemperate language to my wife. At length, I even offered her personal violence. My pets, of course, were made to feel the change in my disposition. I not only neglected, but ill-used them. For Pluto, however, I still retained sufficient regard to restrain me from maltreating him, as I made no scruple of maltreating the rabbits, the monkey, or even the dog, when by accident, or through affection, they came in my way. But my disease grew upon me - for what disease is like Alcohol! - and at length even Pluto, who was now becoming old, and consequently somewhat peevish - even Pluto began to experience the effects of my ill temper.

One night, returning home, much intoxicated, from one of my haunts about town, I fancied that the cat avoided my presence. I seized him; when, in his fright at my violence, he inflicted a slight wound upon my hand with his teeth. The fury of a demon instantly possessed me. I knew myself no longer. My original soul seemed, at once, to take its flight from my body and a more than fiendish malevolence, gin-nurtured, thrilled every fibre of my frame. I took from my waistcoat-pocket a pen-knife, opened it, grasped the poor beast by the throat, and deliberately cut one of its eyes from the socket! I blush, I burn, I shudder, while I pen the damnable atrocity.

When reason returned with the morning - when I had slept off the fumes of the night's debauch - I experienced a sentiment half of horror, half of remorse, for the crime of which I had been guilty; but it was, at best, a feeble and equivocal feeling, and the soul remained untouched. I again plunged into excess, and soon drowned in wine all memory of the deed.

In the meantime the cat slowly recovered. The socket of the lost eye presented, it is true, a frightful appearance, but he no longer appeared to suffer any pain. He went about the house as usual, but, as might be expected, fled in extreme terror at my approach. I had so much of my old heart left, as to be at first grieved by this evident dislike on the part of a creature which had once so loved me. But this feeling soon gave place to irritation. And then came, as if to my final and irrevocable overthrow, the spirit of PERVERSENESS. Of this spirit philosophy takes no account. Yet I am not more sure that my soul lives, than I am that perverseness is one of the primitive impulses of the human heart - one of the indivisible primary faculties, or sentiments, which give direction to the character of Man. Who has not, a hundred times, found himself committing a vile or a silly action, for no other reason than because he knows he should not? Have we not a perpetual inclination, in the teeth of our best judgment, to violate that which is Law , merely because we understand it to be such? This spirit of perverseness, I say, came to my final overthrow. It was this unfathomable longing of the soul to vex itself - to offer violence to its own nature - to do wrong for the wrong's sake only - that urged me to continue and finally to consummate the injury I had inflicted upon the unoffending brute. One morning, in cool blood, I slipped a noose about its neck and hung it to the limb of a tree; - hung it with the tears streaming from my eyes, and with the bitterest remorse at my heart; - hung it because I knew that it had loved me, and because I felt it had given me no reason of offence; - hung it because I knew that in so doing I was committing a sin - a deadly sin that would so jeopardize my immortal soul as to place it - if such a thing wore possible - even beyond the reach of the infinite mercy of the Most Merciful and Most Terrible God.

On the night of the day on which this cruel deed was done, I was aroused from sleep by the cry of fire. The curtains of my bed were in flames. The whole house was blazing. It was with great difficulty that my wife, a servant, and myself, made our escape from the conflagration. The destruction was complete. My entire worldly wealth was swallowed up, and I resigned myself thenceforward to despair.

I am above the weakness of seeking to establish a sequence of cause and effect, between the disaster and the atrocity. But I am detailing a chain of facts - and wish not to leave even a possible link imperfect. On the day succeeding the fire, I visited the ruins. The walls, with one exception, had fallen in. This exception was found in a compartment wall, not very thick, which stood about the middle of the house, and against which had rested the head of my bed. The plastering had here, in great measure, resisted the action of the fire - a fact which I attributed to its having been recently spread. About this wall a dense crowd were collected, and many persons seemed to be examining a particular portion of it with very minute and eager attention. The words "strange!" "singular!" and other similar expressions, excited my curiosity. I approached and saw, as if graven in bas relief upon the white surface, the figure of a gigantic cat. The impression was given with an accuracy truly marvellous. There was a rope about the animal's neck.

When I first beheld this apparition - for I could scarcely regard it as less - my wonder and my terror were extreme. But at length reflection came to my aid. The cat, I remembered, had been hung in a garden adjacent to the house. Upon the alarm of fire, this garden had been immediately filled by the crowd - by some one of whom the animal must have been cut from the tree and thrown, through an open window, into my chamber. This had probably been done with the view of arousing me from sleep. The falling of other walls had compressed the victim of my cruelty into the substance of the freshly-spread plaster; the lime of which, with the flames, and the ammonia from the carcass, had then accomplished the portraiture as I saw it.

Although I thus readily accounted to my reason, if not altogether to my conscience, for the startling fact just detailed, it did not the less fail to make a deep impression upon my fancy. For months I could not rid myself of the phantasm of the cat; and, during this period, there came back into my spirit a half-sentiment that seemed, but was not, remorse. I went so far as to regret the loss of the animal, and to look about me, among the vile haunts which I now habitually frequented, for another pet of the same species, and of somewhat similar appearance, with which to supply its place.

One night as I sat, half stupified, in a den of more than infamy, my attention was suddenly drawn to some black object, reposing upon the head of one of the immense hogsheads of Gin, or of Rum, which constituted the chief furniture of the apartment. I had been looking steadily at the top of this hogshead for some minutes, and what now caused me surprise was the fact that I had not sooner perceived the object thereupon. I approached it, and touched it with my hand. It was a black cat - a very large one - fully as large as Pluto, and closely resembling him in every respect but one. Pluto had not a white hair upon any portion of his body; but this cat had a large, although indefinite splotch of white, covering nearly the whole region of the breast. Upon my touching him, he immediately arose, purred loudly, rubbed against my hand, and appeared delighted with my notice. This, then, was the very creature of which I was in search. I at once offered to purchase it of the landlord; but this person made no claim to it - knew nothing of it - had never seen it before.

I continued my caresses, and, when I prepared to go home, the animal evinced a disposition to accompany me. I permitted it to do so; occasionally stooping and patting it as I proceeded. When it reached the house it domesticated itself at once, and became immediately a great favorite with my wife.

For my own part, I soon found a dislike to it arising within me. This was just the reverse of what I had anticipated; but - I know not how or why it was - its evident fondness for myself rather disgusted and annoyed. By slow degrees, these feelings of disgust and annoyance rose into the bitterness of hatred. I avoided the creature; a certain sense of shame, and the remembrance of my former deed of cruelty, preventing me from physically abusing it. I did not, for some weeks, strike, or otherwise violently ill use it; but gradually - very gradually - I came to look upon it with unutterable loathing, and to flee silently from its odious presence, as from the breath of a pestilence.

What added, no doubt, to my hatred of the beast, was the discovery, on the morning after I brought it home, that, like Pluto, it also had been deprived of one of its eyes. This circumstance, however, only endeared it to my wife, who, as I have already said, possessed, in a high degree, that humanity of feeling which had once been my distinguishing trait, and the source of many of my simplest and purest pleasures.

With my aversion to this cat, however, its partiality for myself seemed to increase. It followed my footsteps with a pertinacity which it would be difficult to make the reader comprehend. Whenever I sat, it would crouch beneath my chair, or spring upon my knees, covering me with its loathsome caresses. If I arose to walk it would get between my feet and thus nearly throw me down, or, fastening its long and sharp claws in my dress, clamber, in this manner, to my breast. At such times, although I longed to destroy it with a blow, I was yet withheld from so doing, partly by a memory of my former crime, but chiefly - let me confess it at once - by absolute dread of the beast.

This dread was not exactly a dread of physical evil - and yet I should be at a loss how otherwise to define it. I am almost ashamed to own - yes, even in this felon's cell, I am almost ashamed to own - that the terror and horror with which the animal inspired me, had been heightened by one of the merest chimaeras it would be possible to conceive. My wife had called my attention, more than once, to the character of the mark of white hair, of which I have spoken, and which constituted the sole visible difference between the strange beast and the one I had destroyed. The reader will remember that this mark, although large, had been originally very indefinite; but, by slow degrees - degrees nearly imperceptible, and which for a long time my Reason struggled to reject as fanciful - it had, at length, assumed a rigorous distinctness of outline. It was now the representation of an object that I shudder to name - and for this, above all, I loathed, and dreaded, and would have rid myself of the monster had I dared - it was now, I say, the image of a hideous - of a ghastly thing - of the GALLOWS ! - oh, mournful and terrible engine of Horror and of Crime - of Agony and of Death !

And now was I indeed wretched beyond the wretchedness of mere Humanity. And a brute beast - whose fellow I had contemptuously destroyed - a brute beast to work out for me - for me a man, fashioned in the image of the High God - so much of insufferable wo! Alas! neither by day nor by night knew I the blessing of Rest any more! During the former the creature left me no moment alone; and, in the latter, I started, hourly, from dreams of unutterable fear, to find the hot breath of the thing upon my face, and its vast weight - an incarnate Night-Mare that I had no power to shake off - incumbent eternally upon my heart!

Beneath the pressure of torments such as these, the feeble remnant of the good within me succumbed. Evil thoughts became my sole intimates - the darkest and most evil of thoughts. The moodiness of my usual temper increased to hatred of all things and of all mankind; while, from the sudden, frequent, and ungovernable outbursts of a fury to which I now blindly abandoned myself, my uncomplaining wife, alas! was the most usual and the most patient of sufferers.

One day she accompanied me, upon some household errand, into the cellar of the old building which our poverty compelled us to inhabit. The cat followed me down the steep stairs, and, nearly throwing me headlong, exasperated me to madness. Uplifting an axe, and forgetting, in my wrath, the childish dread which had hitherto stayed my hand, I aimed a blow at the animal which, of course, would have proved instantly fatal had it descended as I wished. But this blow was arrested by the hand of my wife. Goaded, by the interference, into a rage more than demoniacal, I withdrew my arm from her grasp and buried the axe in her brain. She fell dead upon the spot, without a groan.

This hideous murder accomplished, I set myself forthwith, and with entire deliberation, to the task of concealing the body. I knew that I could not remove it from the house, either by day or by night, without the risk of being observed by the neighbors. Many projects entered my mind. At one period I thought of cutting the corpse into minute fragments, and destroying them by fire. At another, I resolved to dig a grave for it in the floor of the cellar. Again, I deliberated about casting it in the well in the yard - about packing it in a box, as if merchandize, with the usual arrangements, and so getting a porter to take it from the house. Finally I hit upon what I considered a far better expedient than either of these. I determined to wall it up in the cellar - as the monks of the middle ages are recorded to have walled up their victims.

For a purpose such as this the cellar was well adapted. Its walls were loosely constructed, and had lately been plastered throughout with a rough plaster, which the dampness of the atmosphere had prevented from hardening. Moreover, in one of the walls was a projection, caused by a false chimney, or fireplace, that had been filled up, and made to resemble the red of the cellar. I made no doubt that I could readily displace the bricks at this point, insert the corpse, and wall the whole up as before, so that no eye could detect any thing suspicious. And in this calculation I was not deceived. By means of a crow-bar I easily dislodged the bricks, and, having carefully deposited the body against the inner wall, I propped it in that position, while, with little trouble, I re-laid the whole structure as it originally stood. Having procured mortar, sand, and hair, with every possible precaution, I prepared a plaster which could not be distinguished from the old, and with this I very carefully went over the new brickwork. When I had finished, I felt satisfied that all was right. The wall did not present the slightest appearance of having been disturbed. The rubbish on the floor was picked up with the minutest care. I looked around triumphantly, and said to myself - "Here at least, then, my labor has not been in vain."

My next step was to look for the beast which had been the cause of so much wretchedness; for I had, at length, firmly resolved to put it to death. Had I been able to meet with it, at the moment, there could have been no doubt of its fate; but it appeared that the crafty animal had been alarmed at the violence of my previous anger, and forebore to present itself in my present mood. It is impossible to describe, or to imagine, the deep, the blissful sense of relief which the absence of the detested creature occasioned in my bosom. It did not make its appearance during the night - and thus for one night at least, since its introduction into the house, I soundly and tranquilly slept; aye, slept even with the burden of murder upon my soul!

The second and the third day passed, and still my tormentor came not. Once again I breathed as a freeman. The monster, in terror, had fled the premises forever! I should behold it no more! My happiness was supreme! The guilt of my dark deed disturbed me but little. Some few inquiries had been made, but these had been readily answered. Even a search had been instituted - but of course nothing was to be discovered. I looked upon my future felicity as secured.

Upon the fourth day of the assassination, a party of the police came, very unexpectedly, into the house, and proceeded again to make rigorous investigation of the premises. Secure, however, in the inscrutability of my place of concealment, I felt no embarrassment whatever. The officers bade me accompany them in their search. They left no nook or corner unexplored. At length, for the third or fourth time, they descended into the cellar. I quivered not in a muscle. My heart beat calmly as that of one who slumbers in innocence. I walked the cellar from end to end. I folded my arms upon my bosom, and roamed easily to and fro. The police were thoroughly satisfied and prepared to depart. The glee at my heart was too strong to be restrained. I burned to say if but one word, by way of triumph, and to render doubly sure their assurance of my guiltlessness.

"Gentlemen," I said at last, as the party ascended the steps, "I delight to have allayed your suspicions. I wish you all health, and a little more courtesy. By the bye, gentlemen, this - this is a very well constructed house." [In the rabid desire to say something easily, I scarcely knew what I uttered at all.] - "I may say an excellently well constructed house. These walls are you going, gentlemen? - these walls are solidly put together;" and here, through the mere phrenzy of bravado, I rapped heavily, with a cane which I held in my hand, upon that very portion of the brick-work behind which stood the corpse of the wife of my bosom.

But may God shield and deliver me from the fangs of the Arch-Fiend ! No sooner had the reverberation of my blows sunk into silence, than I was answered by a voice from within the tomb! - by a cry, at first muffled and broken, like the sobbing of a child, and then quickly swelling into one long, loud, and continuous scream, utterly anomalous and inhuman - a howl - a wailing shriek, half of horror and half of triumph, such as might have arisen only out of hell, conjointly from the throats of the dammed in their agony and of the demons that exult in the damnation.

Of my own thoughts it is folly to speak. Swooning, I staggered to the opposite wall. For one instant the party upon the stairs remained motionless, through extremity of terror and of awe. In the next, a dozen stout arms were toiling at the wall. It fell bodily. The corpse, already greatly decayed and clotted with gore, stood erect before the eyes of the spectators. Upon its head, with red extended mouth and solitary eye of fire, sat the hideous beast whose craft had seduced me into murder, and whose informing voice had consigned me to the hangman. I had walled the monster up within the tomb!


A Dark Brown Dog

A Dark Brown Dog

Stephen Crane


A Child was standing on a street-corner. He leaned with one shoulder against a high board-fence and swayed the other to and fro, the while kicking carelessly at the gravel.

Sunshine beat upon the cobbles, and a lazy summer wind raised yellow dust which trailed in clouds down the avenue. Clattering trucks moved with indistinctness through it. The child stood dreamily gazing.

After a time, a little dark-brown dog came trotting with an intent air down the sidewalk. A short rope was dragging from his neck. Occasionally he trod upon the end of it and stumbled.

He stopped opposite the child, and the two regarded each other. The dog hesitated for a moment, but presently he made some little advances with his tail. The child put out his hand and called him. In an apologetic manner the dog came close, and the two had an interchange of friendly pattings and waggles. The dog became more enthusiastic with each moment of the interview, until with his gleeful caperings he threatened to overturn the child. Whereupon the child lifted his hand and struck the dog a blow upon the head.

This thing seemed to overpower and astonish the little dark-brown dog, and wounded him to the heart. He sank down in despair at the child's feet. When the blow was repeated, together with an admonition in childish sentences, he turned over upon his back, and held his paws in a peculiar manner. At the same time with his ears and his eyes he offered a small prayer to the child.

He looked so comical on his back, and holding his paws peculiarly, that the child was greatly amused and gave him little taps repeatedly, to keep him so. But the little dark-brown dog took this chastisement in the most serious way, and no doubt considered that he had committed some grave crime, for he wriggled contritely and showed his repentance in every way that was in his power. He pleaded with the child and petitioned him, and offered more prayers.

At last the child grew weary of this amusement and turned toward home. The dog was praying at the time. He lay on his back and turned his eyes upon the retreating form.

Presently he struggled to his feet and started after the child. The latter wandered in a perfunctory way toward his home, stopping at times to investigate various matters. During one of these pauses he discovered the little dark-brown dog who was following him with the air of a footpad.

The child beat his pursuer with a small stick he had found. The dog lay down and prayed until the child had finished, and resumed his journey. Then he scrambled erect and took up the pursuit again.

On the way to his home the child turned many times and beat the dog, proclaiming with childish gestures that he held him in contempt as an unimportant dog, with no value save for a moment. For being this quality of animal the dog apologized and eloquently expressed regret, but he continued stealthily to follow the child. His manner grew so very guilty that he slunk like an assassin.

When the child reached his door-step, the dog was industriously ambling a few yards in the rear. He became so agitated with shame when he again confronted the child that he forgot the dragging rope. He tripped upon it and fell forward.

The child sat down on the step and the two had another interview. During it the dog greatly exerted himself to please the child. He performed a few gambols with such abandon that the child suddenly saw him to be a valuable thing. He made a swift, avaricious charge and seized the rope.

He dragged his captive into a hall and up many long stairways in a dark tenement. The dog made willing efforts, but he could not hobble very skilfully up the stairs because he was very small and soft, and at last the pace of the engrossed child grew so energetic that the dog became panic-stricken. In his mind he was being dragged toward a grim unknown. His eyes grew wild with the terror of it. He began to wiggle his head frantically and to brace his legs.

The child redoubled his exertions. They had a battle on the stairs. The child was victorious because he was completely absorbed in his purpose, and because the dog was very small. He dragged his acquirement to the door of his home, and finally with triumph across the threshold.

No one was in. The child sat down on the floor and made overtures to the dog. These the dog instantly accepted. He beamed with affection upon his new friend. In a short time they were firm and abiding comrades.

When the child's family appeared, they made a great row. The dog was examined and commented upon and called names. Scorn was leveled at him from all eyes, so that he became much embarrassed and drooped like a scorched plant. But the child went sturdily to the center of the floor, and, at the top of his voice, championed the dog. It happened that he was roaring protestations, with his arms clasped about the dog's neck, when the father of the family came in from work.

The parent demanded to know what the blazes they were making the kid howl for. It was explained in many words that the infernal kid wanted to introduce a disreputable dog into the family.

A family council was held. On this depended the dog's fate, but he in no way heeded, being busily engaged in chewing the end of the child's dress.

The affair was quickly ended. The father of the family, it appears, was in a particularly savage temper that evening, and when he perceived that it would amaze and anger everybody if such a dog were allowed to remain, he decided that it should be so. The child, crying softly, took his friend off to a retired part of the room to hobnob with him, while the father quelled a fierce rebellion of his wife. So it came to pass that the dog was a member of the household.

He and the child were associated together at all times save when the child slept. The child became a guardian and a friend. If the large folk kicked the dog and threw things at him, the child made loud and violent objections. Once when the child had run, protesting loudly, with tears raining down his face and his arms outstretched, to protect his friend, he had been struck in the head with a very large saucepan from the hand of his father, enraged at some seeming lack of courtesy in the dog. Ever after, the family were careful how they threw things at the dog. Moreover, the latter grew very skilful in avoiding missiles and feet. In a small room containing a stove, a table, a bureau and some chairs, he would display strategic ability of a high order, dodging, feinting and scuttling about among the furniture. He could force three or four people armed with brooms, sticks and handfuls of coal, to use all their ingenuity to get in a blow. And even when they did, it was seldom that they could do him a serious injury or leave any imprint.

But when the child was present, these scenes did not occur. It came to be recognized that if the dog was molested, the child would burst into sobs, and as the child, when started, was very riotous and practically unquenchable, the dog had therein a safeguard.

However, the child could not always be near. At night, when he was asleep, his dark-brown friend would raise from some black corner a wild, wailful cry, a song of infinite lowliness and despair, that would go shuddering and sobbing among the buildings of the block and cause people to swear. At these times the singer would often be chased all over the kitchen and hit with a great variety of articles.

Sometimes, too, the child himself used to beat the dog, although it is not known that he ever had what could be truly called a just cause. The dog always accepted these thrashings with an air of admitted guilt. He was too much of a dog to try to look to be a martyr or to plot revenge. He received the blows with deep humility, and furthermore he forgave his friend the moment the child had finished, and was ready to caress the child's hand with his little red tongue.

When misfortune came upon the child, and his troubles overwhelmed him, he would often crawl under the table and lay his small distressed head on the dog's back. The dog was ever sympathetic. It is not to be supposed that at such times he took occasion to refer to the unjust beatings his friend, when provoked, had administered to him.

He did not achieve any notable degree of intimacy with the other members of the family. He had no confidence in them, and the fear that he would express at their casual approach often exasperated them exceedingly. They used to gain a certain satisfaction in underfeeding him, but finally his friend the child grew to watch the matter with some care, and when he forgot it, the dog was often successful in secret for himself.

So the dog prospered. He developed a large bark, which came wondrously from such a small rug of a dog. He ceased to howl persistently at night. Sometimes, indeed, in his sleep, he would utter little yells, as from pain, but that occurred, no doubt, when in his dreams he encountered huge flaming dogs who threatened him direfully.

His devotion to the child grew until it was a sublime thing. He wagged at his approach; he sank down in despair at his departure. He could detect the sound of the child's step among all the noises of the neighborhood. It was like a calling voice to him.

The scene of their companionship was a kingdom governed by this terrible potentate, the child; but neither criticism nor rebellion ever lived for an instant in the heart of the one subject. Down in the mystic, hidden fields of his little dog-soul bloomed flowers of love and fidelity and perfect faith.

The child was in the habit of going on many expeditions to observe strange things in the vicinity. On these occasions his friend usually jogged aimfully along behind. Perhaps, though, he went ahead. This necessitated his turning around every quarter-minute to make sure the child was coming. He was filled with a large idea of the importance of these journeys. He would carry himself with such an air! He was proud to be the retainer of so great a monarch.

One day, however, the father of the family got quite exceptionally drunk. He came home and held carnival with the cooking utensils, the furniture and his wife. He was in the midst of this recreation when the child, followed by the dark-brown dog, entered the room. They were returning from their voyages.

The child's practised eye instantly noted his father's state. He dived under the table, where experience had taught him was a rather safe place. The dog, lacking skill in such matters, was, of course, unaware of the true condition of affairs. He looked with interested eyes at his friend's sudden dive. He interpreted it to mean: Joyous gambol. He started to patter across the floor to join him. He was the picture of a little dark-brown dog en route to a friend.

The head of the family saw him at this moment. He gave a huge howl of joy, and knocked the dog down with a heavy coffee-pot. The dog, yelling in supreme astonishment and fear, writhed to his feet and ran for cover. The man kicked out with a ponderous foot. It caused the dog to swerve as if caught in a tide. A second blow of the coffee-pot laid him upon the floor.

Here the child, uttering loud cries, came valiantly forth like a knight. The father of the family paid no attention to these calls of the child, but advanced with glee upon the dog. Upon being knocked down twice in swift succession, the latter apparently gave up all hope of escape. He rolled over on his back and held his paws in a peculiar manner. At the same time with his eyes and his ears he offered up a small prayer.

But the father was in a mood for having fun, and it occurred to him that it would be a fine thing to throw the dog out of the window. So he reached down and grabbing the animal by a leg, lifted him, squirming, up. He swung him two or three times hilariously about his head, and then flung him with great accuracy through the window.

The soaring dog created a surprise in the block. A woman watering plants in an opposite window gave an involuntary shout and dropped a flower-pot. A man in another window leaned perilously out to watch the flight of the dog. A woman, who had been hanging out clothes in a yard, began to caper wildly. Her mouth was filled with clothes-pins, but her arms gave vent to a sort of exclamation. In appearance she was like a gagged prisoner. Children ran whooping.

The dark-brown body crashed in a heap on the roof of a shed five stories below. From thence it rolled to the pavement of an alleyway.

The child in the room far above burst into a long, dirgelike cry, and toddled hastily out of the room. It took him a long time to reach the alley, because his size compelled him to go downstairs backward, one step at a time, and holding with both hands to the step above.

When they came for him later, they found him seated by the body of his dark-brown friend.


Asia Democracy and Human Rights Award

Each year, the Taiwan Foundation for Democracy confers the Asia Democracy and Human Rights Award on one individual or organization that has made significant contributions to the advancement of democracy and human rights through peaceful means in Asia. As the first national democracy assistance foundation in Asia, the TFD is committed to supporting courageous individuals and groups who build democracy, stand up for justice and defend human rights, especially those in our home region.
The Asia Democracy and Human Rights Award is presented to the laureate at a ceremony in Taipei on December 10th, International Human Rights Day. The Award consists of a sculpture and a US$100,000 grant to support the ongoing work of the laureate. The TFD also pledges to deepen its relationship with each Award laureate to help sustain and increase the impact of their work.
After an open call for nominations, the Award laureate is chosen by a rigorous review process that spans several months and adheres to strict principles of fairness and confidentiality. A preliminary board of domestic reviewers shortlists five candidates for the final review, which is then conducted by an international panel of distinguished experts.
Nominations are now open to the public and due by 30 June 2009. For more information, please write to award@taiwandemocracy.org.tw or call the TFD at +886-2-2708-0100 ext. 211.
Nomination Form Word / PDF (click to download)

Selection Criteria and Review Process
The Taiwan Foundation for Democracy’s Board of Trustees unanimously approved the Guidelines for the Asia Democracy and Human Rights Award on 21 March 2006, pursuant to TFD’s Bylaws, and with the enthusiastic support of Chairman Wang Jin-pyng.
According to the Guidelines, nominees for the Award shall be individuals or institutions that have demonstrated outstanding leadership and made significant contributions to the advancement of democracy or to the improvement of human rights in the Asian region, regardless of race, religion, nationality, class, or gender. The nominees, as individuals or institutions, are selected based upon the following criteria:
1.The nominee shall have made concrete and significant contributions to the advancement of democracy or human rights movements.
2.The nominee shall have a high level of integrity that is respected by others and should possess a strong spirit of altruism.
3.The nominee shall have made creative and unique contributions to foster the development of regional democracy or human rights protection.
Nominations are open to the public, and each nominee must be nominated in writing by at least two credible organizations or individuals from the field of democracy or human rights. The nomination form is available for download from the TFD’s website, and all pertinent documents must be received by the TFD no later than June 30 of each year.
The review of nominees includes two stages: preliminary review and final review. Preliminary review is conducted by a Preliminary Review Board (PRB), of which the TFD president presides as chair. Together with six experts from Taiwan, the PRB verifies the validity of the submitted information regarding the nominees’ qualifications and achievements, and shortlists five candidates for the final review.
Final review is conducted by a Final Review Board (FRB), of which the chairperson and president of the TFD are ex officio members, and the TFD chairperson presides as the chair. Five prominent international personages are invited to serve on the FRB and make the final selection of the Award laureate.
All members of both review boards shall abide by strict ethical standards and the principles of impartiality and confidentiality, and avoid conflict of interest. Review board members are not eligible to nominate candidates for the Award. The TFD’s Board of Trustees and employees are also not eligible for nomination.
Information regarding the nominees, review process, and all relevant information shall be kept strictly confidential.
More info: http://www.tfd.org.tw/english/HTML/ADHRA_2009_main.html

Wednesday, July 1, 2009

Simple And Successful SEO Strategies - On Page Optimization

Simple And Successful SEO Strategies - On Page Optimization

SEO doesn't have to be complex and by following these simple on-page optimization techniques you can give your SEO campaign the perfect start.

SEO is often seen as being a difficult and in-depth process, but the reality is that by following some reasonably common sense guidelines it is possible to get good rankings. That's not to say that optimization is a simple or quick process; there are, unfortunately, no short cuts. Your SEO efforts should be a concerted and long term effort in order that you will enjoy the best possible results and should incorporate both on-page and off-page optimization techniques. By following the on-page SEO strategies below you can set a strong foundation to all your SEO work.

Keyword Research

Before you begin penning content and writing title and meta tags you first need to research the keywords you will use on each of your pages. Using the wrong keywords can negatively impact your entire campaign, causing you to lose untold hours and days of work and eventually forcing you to concede that you made the wrong decision and start all over again.

The most appropriate and most beneficial keywords are popular enough that they will enjoy regular searches but without being prohibitively competitive or overly generic. A number of keyword research tools exist and your competitors' websites are a good place to start your early research. Ensure keywords are targeted specifically to the type of content you will provide as well as the service or product you will be selling. More targeted keywords will result in more targeted visitors and targeted visitors mean greater conversion rates and an improved return on your efforts.


Niche And Semantically Related Keywords

A good strategy is to incorporate a reasonable list of competitive keywords with less competitive ones. The more niche keywords will serve you well during the early days of your website and over time you should be able to start competing for the more challenging of the keywords you use. Also incorporate semantically or topically related keywords into your keyword list because the search engines are placing more and more emphasis on those pages that use related keywords as well as primary keywords.

Accessibility And Standards

Site accessibility is an integral part of good website design but it should also be considered an important factor in any SEO strategy. Using standards based code for your website will help to ensure that anybody that wishes to access and view your website will be able to do so. It will also mean that the spiders used by search engines will be able to access and index your pages effectively ensuring that you get the full credit for your site.

Navigation And Intra-Linking

Your navigation menu and internal links should be prominently placed, easy to see, and easy to follow for the spiders. It is good practice to include a text link from the home page to a compliant sitemap on your site, alleviating any potential problems that might arise from broken links or the use of graphical or flash based navigation menus. You can also consider adding links into the main body of your content, although too many will make the page difficult to read and therefore diminish the overall effectiveness so don't get too carried away.

Title And Meta Tags

While search engines do not specifically use the meta tags to help assess the value of a page like they once did, meta tags are still critical to good SEO performance. The title and description tags that you add at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs). This is the first thing a potential site visitor will see from your site so this mini listing needs to be as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so a little time and effort here can have a very positive effect.


Using your keywords in the title and the description is good practice because these will be highlighted in the search results if they were used in the search query itself. This will make your result more prominent and instantly identify your page as being relevant to the user. Don't needlessly use keywords, however, and don't throw extra keywords into the description at the cost of a well written, short ad.

Other Formatting Tags

On-page content should always be written with the visitor in mind, although obviously it can still be optimized for search engines. As such, proper page structure is important to your reader as well as to the engines. H1 and H2 tags are an effective way of breaking up page content, and give readers the chance to skim through a page and determine its relevance.

A page should only contain a single H1 tag at the top of the content but can include multiple H2 and H3 tags. Alt tags on images should also be included and these as well as the actual file path to the image itself can include important keywords (but do make sure that they actually make sense and are more than just a keyword thrown in for the sake of SEO).

Page Content Optimization

Finally, we get to the heart of the page - the content itself. Use the keywords you researched for a page including semantically related keywords. Write as naturally and appealingly as possible while keeping those keywords in mind and don't get carried away stuffing or cramming them into the body of the text. Not only is this unappealing to readers but is seriously frowned upon by the search engines.

The reader really is the most important aspect of your content. If the majority of your visitors are coming from the search engines remember that they arrived using specific keywords. This means that they are searching for equally specific information relating to those keywords - make sure you deliver on the promise that you made in your title and description tags.


About the Author: Matt Jackson - WebWiseWords is a content writing service enabling website owners and online business owners to buy web content tailored to their needs. Services include affordable and high quality SEO content writing and more.


What Makes a Website Design a Good One?

What Makes a Website Design a Good One?

A lot of people can recognize good design when they see it on the web. But most people don't really know what makes that design good.

How do you define "good design?" Is it subjective, like your favorite flavor of ice cream? Although there is some subjectivity within good design, there are artistic principles that good design is built from. Here are a few that form the foundation of good design.

1. Proximity

Because items that are in close proximity to one another become one visual unit, items that are related to one another should be grouped together. Laying out related items on a website page this way helps the eye associate the information and enables the viewer to mentally categorize the information easily. The flip side of this principle is that items that are not related should not be placed in close proximity to one another.

The purpose of the principle of proximity is to organize information in a way that enables viewers to quickly and easily comprehend. When information is organized, people are more likely to read it and respond. People are also more likely to remember information that is organized.

How can you determine if items form a visual unit? Squint your eyes and look at the page on a website. Now count the number of times your eye stops as it views the page. On a page that is using the principle of proximity well, your eye will stop three to five times. In other words, there will be three to five groups of information for the eye to comprehend separately.

2. Alignment

You've seen website page layouts where the text and graphics are placed wherever there happens to be space. The effect is messy, with no impact. Nothing should be placed on a page arbitrarily. There should be a visual connection between each item and something other item on the page. When items are aligned, it creates a cohesiveness that the eye appreciates.

The purpose of alignment is to unify the website page. Imagine a well-organized kitchen. All the pots and pans are stored in the organizer, the fruit is nicely displayed in a basket on the counter, the spices are all on the rack-everything is in its place. A page layout needs the same thing.

Look at a website page that you feel is good design. Now focus on the main visual element. Where does your eye go from there? Do you see how other elements are aligned with that one main element both vertically and horizontally?

3. Repetition

Good design repeats some aspect of the website design throughout the site. It's this repetition that makes all the pages in a site look like they belong together. Color scheme, graphic elements, typefaces-all of these elements should be repeated-used consistently-throughout.

The purpose of repetition is to create consistency and to add visual interest. Repetition creates a professional, polished look that the eye is drawn to. When a website design uses repetition and is consistent, it is more likely to be viewed and read.

Here are some was you can create repetition beyond simple consistency in typefaces and colors: Use some element in your logo as a major graphic element in the design. If you are using a ruled line, make the line more interesting visually by perhaps making it with tiny dots or dashes, then repeating the line element throughout the design. Create patterns that are repeated throughout the design. Take a small element and place it somewhere on each page for a whimsical look. Just be careful not to overdo the repetition, or viewers will be annoyed rather than pleased.

4. Contrast

The principle of contrast states that if two items are not the same, then they should be different-very different. Contrast creates an organizational hierarchy of the information and graphics on a webpage. When using contrast, you can't be a wimp! The contrast must be strong to be effective.

The purpose of contrast is two-fold: to create interest on the page, and to organize information. A page that is interesting to look at is more likely to be read. And contrasting elements will help a reader understand the way the information is organized.

Contrast can be created in many ways. You can contrast large type with small type, a serif font with a sans-serif font, bold with light, smooth texture with rough texture, a small graphic with a large one, a dark color with a light one.

A design that integrates these principles will automatically gain a professionalism and polish that it would otherwise lack. Next time you stumble across a website design that makes you say "wow", cheek for these principles-you'll find them quietly working to make that design a good one!


About the Author: Laura MacPherson - Creative director at Northstar Creative, a website design studio located in Greenville, SC. Her company, Northstar Creative Web Design, approaches website development differently than many web companies. Northstar Creative combines the use of marketing psychology with top-notch web development to create truly exceptional custom sites for its clients.

The Big Trends To Watch Out For In Search Engine Optimisation

The Big Trends To Watch Out For In Search Engine Optimisation

If you know anything about the fundamentals of search engine optimisation, you will know that the experts' opinions on what to do, what is now considered redundant and recommendations of the absolutely necessary elements you must put in place on your website, change with mind-spinning frequency.

However, the bigger trends in search engine optimisation are easier to keep up with and most seem to be here to stay, as business owners become more attuned to just how important SEO is to their success.

SEO Trends 2009 And Beyond

The industry and 'bigger picture' trends have become relatively easy to identify as the SEO world becomes more established - increased awareness of SEO in general being the first major trend.

Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website's visitor stats.

Now, most people know what it means, and most business owners are aware of just how important the internet is and how SEO can help them gain more customers.


The next major trend and one which is definitely here to stay, is the rise and rise of Google - they have dominated the world of search engine optimisation for years, and their lead over competitors such as Yahoo and MSN is only getting bigger.

When Google speaks, SEO consultants listen and if your business is not being found on Google, it's almost certain it's not being found at all - around 70% of user searches are done using Google.

SEO tools and automated processes are becoming an important part of the reporting of website results - individuals are focusing on developing these tools for companies to buy, who may be struggling to find or afford a good search engine optimisation agency. Such tools can offer good basic data, but it's worth remembering that it's still what you do with the data that's important.

Dipping into the actual technicalities of good SEO practice, good content has been king for a while and remains so.

As a business owner, if you write, or employ an SEO copywriter to write good quality articles and press releases, this will benefit your search results hugely, encourages links to and from your website - and links are extremely important as the 'currency' of good quality SEO.


Finally, a trend clear to all - not just those operating in the search engine optimisation world - is the rise and rise of social networking sites.

Facebook and now Twitter are educating people to communicate in a whole different way, and business owners should be engaging these people in order to develop a whole new audience.

Keep Up With SEO - Your Business Will Benefit

There are many more trends in search engine optimisation, too many to mention here, but one thing remains clear - business owners small and large cannot afford to ignore SEO and must become well-versed in good SEO practice if they want to keep up with the ever-changing world of consumer web behaviour.


About the Author: Harvey McEwan writes to bring you the very best search engine optimisation advice.

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